Strategic Planning

move your organization forward

Strategic Planning is a half-day intensive, led by agency Founder Maureen Ballatori in collaboration with key stakeholders from the client’s organization. Together, the group reviews sales channels, profits and loss reports, and past campaign efforts to determine previous successes and future opportunities. 

Brand Strategy

Build your brand on a strategic foundation

Brand strategies are crucial to best understanding your competitors, customers, and industry climate. By immersing ourselves in your industry, we’re able to shine a light on strategic opportunities for your brand, build a brand positioning statement, and set up a brand ladder that defines your brand’s functional and emotional benefits. Once we have a solid foundation built with your brand strategy, it informs all visual brand development and marketing strategies to come. 

Brand Development

Create a visual identity that’s as unique as you

We have extensive experience in developing brand identities that align with your vision and resonate with your target market. By immersing ourselves in your industry, we gain the knowledge to strategically position your brand in a way that capitalizes on its unique strengths. From logo design to a suite of branded collateral, we’re ready to help you take your brand to the next level.

Marketing

Get your brand out there

Our strategic marketing plans are more than just loose ideas – we implement, evaluate and analyze the effectiveness of marketing campaigns with real-time data. Strategic activations of marketing tactics and the analytics that follow are a key part of achieving your brand’s goals – we partner with you to determine the right marketing tactics to drive sales.

Social Media Management

Reach your audience where they are

Utilizing our strategic expertise to plan effective ways to create engagement with your audience, we develop content that educates, informs, and attracts users on the platforms that matter to them most. We continuously analyze the effectiveness of social media activities to inform the best engagement strategies to connect with your audience in a way that drives results.

Website Design

Create your brand’s digital home base

Your home on the web is one of the first opportunities to make an impact on your audience. By combining our passion for visual identity design with our understanding of user experience and analytics, we create websites that do more than just look nice, they drive results. Whether you’re building your site on WordPress or Squarespace, we’re ready to create an effective website you’ll be proud to show off.

Packaging

Your product deserves perfection

Packaging is what we in the marketing world call a “First Moment of Truth.” It’s the first time your customer gets their hands on your precious product to really interact with it. Agency 29 has experience with package design and engineering, food and beverage regulatory reviews, and print production, all while keeping materials cost in mind. Whether you’re trying to stand out in a retail environment, or need your direct-to-consumer packaging to withstand days of shipping, we’ve got you (and your product) covered.

Content Creation

Tell the right story

Looking to educate your audience and position your brand as an industry thought-leader? We’d love to get the word out! Our experience in content creation includes blog writing, whitepaper creation, email marketing, writing for websites, social media writing. In addition, Agency 29 has experience partnering with video producers to bring your story to life.

Public Relations

Build momentum with a megaphone

We create comprehensive communications strategies for brands looking to connect with the public. Agency 29 thrives in determining the right angle for your message, building a persuasive story, and pushing out to hit your target audience.

They never fail to exceed our expectations.

Agency 29 has become an extension of our marketing team. The capabilities of Maureen and her team go well beyond design. We count on their help for brand and marketing strategy, and they never fail to exceed our expectations.

Dan Wise, Founder & CEO, RealEats Meals

Immediate results

12 days into our launch CHOP has had 45 families complete the online referral that is a huge number for us. Thanks in large part to our marketing strategy. Thank you!

Dave Manley, Board Chair, PMD Foundation Natural History Study Campaign

Needed to reimagine our organization

You were a tremendous resource for UWTC when we needed to reimagine our organization internally and reintroduce ourselves to our local communities. You were also generous and kind. Thank you.

James A. Brown, President & CEO, United Way of Tompkins County