New Industry Emphasis Kicks Off with Farmer’s Market Federation of NY Partnership

GENEVA, NY – 29 Design Studio, a branding and marketing agency founded in the Finger Lakes 13 years ago, is launching a new agency-wide focus on food and agriculture. With a nod to the company’s deep roots in the industry, the new focus is an homage to the growing number of innovative brands emerging in Upstate New York and beyond.

“We solidified our plan to make this strategic shift in 2019. There is immense opportunity in the industry. When the COVID-19 pandemic hit and made a major impact on our food ecosystem, we knew we couldn’t wait any longer to go all-in on this focus, “ says 29 Design Studio founder and CEO Maureen Ballatori.

To celebrate the launch, the agency wanted to do something that would make a big impact on food producers across the state. The team chose to donate a communication strategy and toolkit of signage for the Farmers Market Federation of New York. 

“The materials that 29 Design Studio creates will help people understand how everyone can stay safe at their favorite local farmers market,” says Diane Eggert, Executive Director of the Farmers Market Federation of New York.

The toolkit will be released in early May with posters, A-frame signs, and social media graphics for farmers markets to use for free. 

News stories around the world are spotlighting the stress placed on today’s farmer, distributor, and retail supply chain due to COVID-19. And businesses are trying to understand how to safely bring customers into their physical environment during and after the pandemic. 

“Now more than ever, it’s important for us to support food and agtech companies,” Ballatori added. “They’re the foundation of our food system.” 

The agency has a long history working with farmers, food producers, food-related associations and agtech companies including the New York Apple Association, Leep Foods, SnapDragon Apples, RubyFrost Apples, and the 2019 Grow-NY winner, RealEats Meals. “Our team lives food and ag. I was born on a farm and everyone on our team has close personal experiences on farms or in the agriculture industry,” remarks Ballatori. 

“For years, we’ve been building awareness, increasing revenue and providing extraordinary customer experiences for food and agriculture brands,” Ballatori adds. “We’re excited about establishing this niche focus so we can continue to help our clients thrive – now and in the future.”



29 Design Studio is an Upstate New York agency focused on cultivating and growing successful food and agriculture brands. From branding to marketing strategy, content creation to implementation, design to development, established brands and startups trust 29 Design Studio to deliver wow-worthy results.

To keep up with all things 29 Design Studio visit