AgriMarketing published a feature article detailing tips for food innovators to engage funders. The article, which highlights how to write a compelling story for investors, was written by our own founder and CEO, Maureen Ballatori.

Ballatori writes: “If your story does not flow, is not clear, does not answer critical questions, and fails to pique the investor’s interest immediately, then you will walk away with a firm “No.” If you are lucky, you might get a “No, thank you. Come back when you have your pitch more baked.”

Why do pitches fail? Too often, agtech companies focus only on the tech part of the equation. They talk about how their technology works and how it was created. It often sounds like they are singing a love song about their innovation. But savvy investors want way more than that.”

Check out the full article at