Global Agtech Company SOOS Technology Selects 29 Design Studio as Leading Marketing Partner

Geneva, New York (February 8, 2022) –  Israel-based SOOS Technology is disrupting the commercial egg industry around the globe. The innovative company uses artificial intelligence to manage incubation and the sex development process in chicken embryos. It will allow hatcheries to produce more egg-laying females, mitigating the controversial practice of culling male hatchlings.

SOOS has selected the Upstate NY-based creative agency 29 Design Studio to handle its social media marketing and messaging as the company makes its way in the U.S. poultry market.

“We are looking forward to working with the great team at 29 Design Studio,” says Efrat Petel, General Manager, Soos USA. “This relationship is another big step toward our work to establish the New York Poultry Research Hub in the coming months. This hub will connect academic research with poultry startups and companies to commercialize validated research.”

“We’re big advocates for advancements in agriculture technology,” said Maureen Ballatori, 29 Design Studio’s Founder + CEO, “SOOS’s innovation is revolutionizing the poultry industry around the world. We’re very excited to be working with them.”

SOOS Technology is the $1M grand prize winner of the 2020 Grow-NY Food and Agriculture competition.

“We are thrilled to put down roots in the region and we are extremely excited for the journey ahead with 29 Design Studio in New York State,” said Petel.


29 Design Studio uses strategic insights and thoughtful marketing to help brands create measurable change toward their goals. The agency has offices in Rochester, NY, and Geneva, NY.

For more information, or to schedule an interview, please contact Maureen Ballatori,, or 315-332-1717.