A COVID-19 Response for Local Businesses

How do you help businesses share their commitment to the health and safety of their customers (and engage the customer while doing it)? Introducing #Commit2Geneva, a campaign created in partnership with the Geneva Business Improvement District with support from the Finger Lakes Times.

By heading to a simple landing page and downloading a free folder, Geneva business owners got access to a suite of easy-to-print signs and social media graphics. From there, they could post in their storefront or share on social media to pledge their commitment to the safety guidelines that were brand new to shoppers in the spring of 2020.

The “2” in the #Commit2Geneva campaign represents the relationship between the two parties that have to work together to stop the spread of COVID-19: 1) the business owners and 2) the community that patronizes them. A peace sign graphic serves as the focal point of the campaign, flanked by energetic typography.


This project won a Pinnacle Award from the Rochester chapter of the American Marketing Association.