Celebrating ANOTHER Year of Marketing Excellence
We’re honored to share that Agency 29 has been recognized once again at AMA Rochester’s Pinnacle Awards! These wins celebrate our work across creative content, packaging, and marketing campaigns for incredible clients like CAST for the Farm of the Future, Oakfield Artisanal Authentic Mexican Cheeses, and New York Kitchen. We believe these awards are a reflection of the trust our clients place in us and the power of thoughtful strategy paired with creative storytelling. Here’s to growing together!
Lucky Season #7 for Spilled Salt
We’re back with a brand new season of Spilled Salt, our podcast digging into the grit, flavor, and forward-thinking of food, beverage, and agriculture. Yet again, we’ve searched for a wide range of experts to help our listeners in their own endeavors, including cybersecurity, agtech, AI, grocery, and more. And we’re kicking things off with a live broadcast from the floor of the Cultivate conference in Fargo, ND.
From the field to the kitchen, the stories this season are some of our richest yet. They’re full of hard-earned wisdom, big ideas, and the kind of conversations that stick with you.
Subscribe, share, and pull up a chair — lucky number seven is one for the books.
Inspo From Maureen
In a world full of noise, waiting to be invited can mean waiting forever. Sometimes the smartest move, and the most authentic, is to build your own stage. Whether that’s launching a podcast, hosting a post-conference happy hour, or sharpening a brand message that actually sounds like you, there’s real wisdom in carving out a space where your story leads.
It’s not about being the loudest in the room.
It’s about being clear, consistent, and connected to the people who matter most.
The best brands (and the best people) don’t wait around. They create moments worth showing up for.
THEY WANT YOU TO LISTEN
A new wave of platforms like Verb.AI are flipping the script on data sharing and Gen Z is here for it. Instead of giving their info away for free, they’re opting into tools that pay them (think $50+ a month) to share digital behavior for research and brand insights.
It’s about transparency, agency, and rethinking the value exchange. Gen Z is not thinking of the tracking pixels ubiquitous across the net as creepy, they want businesses to listen. But they want to know who’s asking, why it matters, and what’s in it for them.
SUGAR RUSH
From gooey cookies to small-batch scoops, dessert is having a full-blown renaissance. Consumers are leaning into indulgence, and two heavyweights are rising to the top: cookies and ice cream.
Crave-worthy comfort is driving the trend, with people seeking nostalgic treats that still offer something new, whether that’s a wild flavor combo, a rotating weekly menu, or a modern take on a classic. Ice cream is gaining ground fast with bold innovation and rich, creamy textures, while cookies are holding strong thanks to their warm, shareable appeal.
For more on innovative ice creams entering the dessert competition, listen to our Spilled Salt episode with Sarah Hartmann on launching a frozen CPG brand to a warm audience.
FUN THINGS TO CLICK ON
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