Udderly Engaged: Insights into Dairy Devotees
Maola has been a farmer-owned cooperative serving Mid-Atlantic residents with local, sustainable milk and dairy products since 1920. Throughout its century of business and growth, the brand continues to resonate with audiences.
This is, in part, due to the brandâs eagerness to really understand the milk drinkers who actively seek out Maola products in the dairy case. Agency 29 worked with Maola to uncover answers to questions like âWhat drives consumers to choose one product over another?â and âWhat are the untapped opportunities within their category?â.
Inspo From Colleen
Along with the rush of ringing in a New Year comes the excitement of fresh new spreadsheets. Sparkling and untouched dashboards. The review of recurring tasks and the refresh of 365 fresh new days on the books.Â
In all reality, much of the first month of the year is setting the foundation for the next twelve months. Here are our Managing Director Colleenâs top three things for kicking the year off rightâŚ
- Find your process. There is no one size fits all approach to managing those long lists. Establish what works for you to keep you on target and task. My go-to? Time blocking and task lists.Â
- Set realistic expectations. The lists get long, quickly, so take smaller bites. Be realistic with what you can accomplish in a day and check in with yourself. What didnât get done? Why? Did I get through it all but I was full-out with no time to breathe? Reflect and re-evaluate, every day.Â
The hardest one of all..Itâs OK to say no. Not everything is urgent and rarely is something a âdrop everything and do itâ task. Ask follow-up or clarifying questions to understand the end goal and determine how it fits into your schedule. The biggest thing to remember with this step is communication.
ADDING VALUE TO YELP REVIEWS
Yelp is now using AI to aggregate customer sentiment in reviews (Amazon has been doing this for some time, too). Users will be able to click on specific topics to read related reviews that focus on those aspects of the business, such as what customers are saying about the food or service. Early this year, the platform will also expand to highlight popular search terms and full-screen video spotlights in an AI-powered update that Yelp says will better tailor the home feed to user preferences.
TAPPING THE REDDIT GOLDMINE
Reviews, surveys, and interviews are all beneficial when you know who your audience is. If you donât, Reddit may be able to help you. Reddit has over 91.2 million active unique visits each day and more than 100,000 active communities with approximately 16 billion comments across these communities. With over 50% of traffic originating outside the U.S., the platform provides a global pool of data, with a user base that is diverse and available as the platform attracts a well-educated audience with significant purchasing power. Users are pseudonymous which allows marketers and business owners to embed themselves in the communities they want to learn more about.
FUN THINGS TO CLICK ON
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