Revitalizing Tradition: King Brothers Dairy’s Modern Makeover
As they sought to grow their brand, King Brothers Dairy needed a revitalized visual identity that resonated with a broader audience, stood out on shelf, and honored their legacy. Our newest case study uncovers the strategic steps taken to transform King Brothers Dairy, boost product velocity in retail, and attract new retail and restaurant opportunities.
Inspo From Maureen
I’m a big fan of great introductions. How you introduce yourself lays the groundwork for trust, engagement, and successful interactions. They are, after all, the first step toward building relationships.
To set yourself up for success, make sure your LinkedIn profile is up-to-date and is a good reflection of you and your work. I often link to a person’s page when I’m making an intro.
If you’re introducing yourself to someone for the first time for business development, I find it helpful to do my research on the company and make an authentic comment about a recent piece of their news. There are so many mass cold emails flying around. If you want to cut through the clutter, you have to be authentic.
And whenever possible, find a mutual connection with someone at the company and get a warm intro (see my first point above). Is there someone that I know that you’d like to meet? Reach out and let’s put this advice into action.
Industry News
A-BUZZ ABOUT APPLES
Jeffrey A. Shaw of precision pollination agtech company BeeHero joined Agency 29 for a live webinar. Shaw shared insights from BeeHero’s 2024 cutting-edge apple pollination research project from the Yakima Valley region of Washington State. Of note, by tracking and optimizing pollination in real-time, BeeHero can ensure hyper-efficient pollinators that can increase crop yields by 30% on average.Jeffrey A. Shaw of precision pollination agtech company BeeHero joined Agency 29 for a live webinar. Shaw shared insights from BeeHero’s 2024 cutting-edge apple pollination research project from the Yakima Valley region of Washington State. Of note, by tracking and optimizing pollination in real-time, BeeHero can ensure hyper-efficient pollinators that can increase crop yields by 30% on average.
POST-COVID-19 FOOD BUYER TRENDS
Has purchase behavior changed since Covid? The Center for Agricultural Development and Entrepreneurship (CADE) took a fresh look at evolving buyer needs, their challenges, and procurement preferences. Turns out, buyers still want fruits, veggies, and meat, but moreover, they really want hot sauce and oats. The study’s groundbreaking revelation? Farmers and buyers need matchmaking.
ESCAPE THE BORING AND BLAND: 2025 FOOD TRENDS
Peering into the crystal ball of food trends, Food & Wine is already predicting what will be hot (or should we say swicy?) in 2025. Article authors pulled these emerging food trends from the recent Summer Fancy Food Show, calling it a free sample fest (we agree, it’s better than Costco!). Boiled down, we can expect Korean flavors, hot and sweet combos, staples that last on shelves forever, and fancy groceries.
FUN THINGS TO CLICK ON
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