A New Look for a Pittsburgh Classic 🥛
Turner Dairy Farms has been delivering quality from farm to fridge since 1930. We partnered with this beloved family-owned brand to build a faster, smarter, and more user-friendly site, crafted with the customer in mind. Now, Turner Dairy’s new site doesn’t just look better — it works better. Clicks from organic search have grown from 58 to 2,700/month and the traffic value is up from $23 to over $5.5K. That’s a lot of product.
🎬 That’s a Wrap!
Season SIX of the Spilled Salt podcast is officially wrapped and live! From ranchers and winemakers to marketers and Indoor Farming / CEA pros, our guests brought the real talk, the big ideas, and the behind-the-scenes stories that make the food and ag world tick. Thanks for listening, sharing, and being part of this growing community. Stay tuned – more conversations are simmering for next season!
Inspo From Mark
Stepping into a small, purpose-driven branding agency is a little like joining a well-run kitchen mid-service. The energy is focused, the team is tight-knit, and everyone’s wearing a few hats, not just because they have to, but because they care. Helping an agency like this scale isn’t about imposing structure for structure’s sake; it’s about building thoughtful processes that support creativity, free up time, and make room for growth.
The best tools? They’re the ones that actually get used – the ones that meet the team where they are and help them do their best work without friction. A good litmus test: if it takes more time to teach or track than it does to create, it’s probably not the right fit.
As agencies grow, the challenge isn’t just choosing tools. It’s protecting the magic while making space for more people to help carry it forward.
What’s one process, tool, or ritual that’s helped your team stay true to its values while scaling up? Please hit reply and share it. I’d love to hear it.
TEAMING UP TO REACH YOUNGER AUDIENCES
Industry legends Cinnabon and Carvel are collaborating in a new concept, “Cinnabon Swirl.” The move is a strategic play to engage Gen Z and millennials by blending nostalgia with novelty. The new concept leans into limited-time menus, aesthetic design, and experiential marketing, all tailored to social sharing and “little treat” culture. It’s a case study in turning dessert into a lifestyle moment worth posting – or so they hope.
INFLATION BITES
Global wine consumption fell 3.3% in 2024 to its lowest level since 1961, driven by inflation, shifting generational habits, and evolving lifestyle preferences. Consumers are opting for higher-quality wines, suggesting that marketing efforts should highlight craftsmanship, heritage, and unique value propositions. And with younger generations drinking less wine, brands need to innovate in product offerings and communication strategies to resonate with their values and preferences. It’s not all bad news, though. Despite reduced volumes, premium wine sales remain strong, indicating a consumer shift toward quality over quantity.
FUN THINGS TO CLICK ON
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