Defying Expectations and The New Normal

When we entered January, the grass was still green. This is atypical for the Finger Lakes – our normal is a white Christmas. But we’re not the only region that saw unexpectedly moderate weather when all we really wanted to do was hibernate.

Change is the only real constant. 

We see this in Mother Nature and the ripples of what was the pandemic. We will see it in marketing tactics that have been tried and true til now, only to be buffeted by conflicts, elections, and the Olympics.

We’ve always prided ourselves on being agile. This may be put to the test in the coming year, but we’re helping our clients cultivate adaptability with strategy work and roadmaps with a multichannel approach. Instead of shouting at the crowds, we’re having close conversations with customers, and digging at the roots of issues.

With the tornado of change that is this new year, prepare your business to be resilient, bending in the wind rather than breaking. 

If you need help, we’d love to have one of those close conversations with you. All you need to do is press reply.

And speaking on the theme of sowing our seeds, Maureen is hip-deep in interviews for Season 3 of Spilled Salt. Keep an eye on this space, or wherever you subscribe to podcasts, for an early February launch.

Inspiration From Maureen

Part of the reason we work with folks from the food, beverage, and agriculture industries – I just love ya. We share values, and we have similar goals. But there’s only one of me, so speaking opportunities have become a fantastic opportunity to meet up with old friends and make new ones.

I’m looking forward to conversations about marketing at the NAFDMA Agritourism Convention & EXPO, using data to grow your brand at SUNY Cobleskill, and how using videos influences social algorithms at the Eastern Winery Expo. I hope to see you there.

Industry News

Grow NY

Dry January slides right into the resolutions of many, promoting abstention from alcohol as we recover from the excesses of the holiday season. But with the social – or rather anti-social – epidemic of loneliness, many are still calling for food and drink to keep us connected.

Trending for 2024

Climate specialists are saying that even the things that are unprecedented are not surprising. It seems that after the hottest year on record, nobody is calling for an end to the heat. In fact, most folks are looking for another record-breaking year under the hot, hot sun. On top of this, research suggests we will need 70 to 80 million hectares (Mha) of additional cropland by 2030.


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