From Local Favorite To Tourism Hotspot

What does it take to craft a marketing strategy that truly resonates with your audience? And not just the audience you have but the audience you want? Our newest case study highlights the blueprint behind New York Kitchen’s success story, complete with a comprehensive multichannel strategy. Learn how we leveraged a refreshed website, strategic social media campaigns, and engaging merchandise to boost visibility and attract visitors from far and wide.


Inspo From Maureen

I’ve been back on the mic for season four (!) of Spilled Salt, interviewing fascinating folks from the food, beverage, and agriculture industries. The first three episodes are available now with powerhouse guests. Maiah Johnson Dunn told me about how she fell in love with Finger Lakes wine – and I mean that quite literally. Monica Watrous of NOSH gave me the inside scoop on how the food industry is responding to weight loss medication like Ozempic. And Omer Davidi of BeeHero opened my eyes to the challenges that farmers are facing when it comes to tech adoption. And we’re not even half done with the season!


Industry News

Young Farmer
FOUNTAIN OF YOUTH FOR FARMERS

Speaking of tech adoption, you know who’s more likely to try a new app? Young farmers. The average age of the American farmer may be 60, but younger generations are hopping in tractors and hundreds of millions of acres are expected to exchange hands as we begin the Great Wealth Transfer.

Nestle Frozen Food Line
DEJA VU: FROZEN FOOD FOR WEIGHT LOSS

Nestlé says its new line of healthy frozen food entrees isn’t like the other lines and brands; their new Vital Pursuit line will be based on science. Weight loss medication has been causing big waves in the food industry, changing how much people are eating and how often, according to Nestlé North America CEO Steve Presley. Feels like hot goss, though, especially considering Oprah recently made over $221M selling off her Weight Watchers stock.


FUN THINGS TO CLICK ON

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