• Food
  • Agriculture


  • Brand Development
  • Marketing
  • Social Media
  • Brand Strategy
  • Public Relations

Creating a destination for grass-fed, grass-finished beef

Agency 29 is known for working with farms to manage direct-to-consumer (D2C) opportunities, attract new target audiences, and build foundations for brand management. For the grass-fed, grass-finished beef farmers at G&T Farms in Cooperstown, NY, this meant creating a communication campaign to relaunch their retail arm, The Green Cow & Friends Butcher Shop.

Cooperstown is known for baseball and opera. Why not hot dogs and beef?

29 worked with Green Cow & Friends Butcher Shop to develop a marketing strategy, diving into the “5 C’s” of their business (client, customer, climate, competitors, and collaborators). In addition, we conducted a pricing analysis to understand the current pricing strategy for grass-fed, grass-finished beef.

We brought our strategy and creative teams together in a relaunch campaign focused on creating a butcher shop tourism destination in Cooperstown. Featuring out-of-home, social media, print advertising, signage, landing page design, and collateral, our campaign brought “Cooperstown’s Perfect Hot Dog” to life.

Green Cow and Friends butcher shop marketing


Our marketing work for The Green Cow & Friends won a Gold Pinnacle award in the 2022 Rochester Pinnacle Awards.

We have significantly benefited

The team at Agency 29 has been a joy to work with and we have significantly benefited from their experienced marketing advice, exceptional design capabilities, and efficiently executed project management. I highly recommend Agency 29 at the onset of a new product or market launch.  Andy Pomeroy