• Other


  • Website Design
  • Marketing
  • Social Media
  • Strategic Communications

Full-Service Marketing for an Upstate NY Entrepreneur + Startup Association

When Upstate New York’s premier member association for capital providers needed support for their internal member communication and event marketing, they came to us. Since 2003, Upstate Capital Association of New York has been the place where early-stage, venture, growth, and private equity investors – as well as lenders, professional advisors, entrepreneurs, and company executives – connect.

Our creative agency serves as an extension of the Upstate Capital team to support their marketing, consult on strategy, and help market their signature events. We have created websites and microsites, designed sponsor packets, run social media, created their annual membership directory, designed and managed email newsletters, analyzed brand metrics, and consulted on brand strategy throughout our relationship with Upstate Capital.

In 2020, Upstate Capital engaged us to rethink their website. With three significant audiences – Private Equity/M&A investors, and Venture Capital/Angel investors, and startups/entrepreneurs – we reorganized the user experience to direct users to the exact events and content they need. We designed this custom WordPress website to not only be easy to navigate on the user end, but to be simple for the Upstate Capital team to constantly update with their many unique events.

Full team of strategy, design and marketing professionals

Partnering with Agency 29 provides Upstate Capital with a full team of strategy, design and marketing professionals that we would otherwise not have access to in one full-time in-house position. Noa Simons, Executive Director, Future of Food Event Marketing