INDUSTRY
Beverage/Agriculture
SERVICE
Web Design
Improving the User Experience for Turner’s Online Audience
Turner Dairy Farms, a family-owned company based in Penn Hills, PA, has been a staple in homes since 1930. Their products, especially the iced tea and chocolate milk, have garnered a loyal following. They are perceived as a trusted and cherished brand in Pittsburgh, known for its quality products, community involvement, and commitment to excellence.
The Challenge
The Turner’s brand is iconic, but they felt their website was falling short in functionality, speed, and overall user experience.
They wanted to break content out into distinct, purpose-driven pages and provide visitors with a better, more interactive store locator. Other needs included reducing the number of disjointed landing pages in favor of a more intuitive nav structure, moving merch off the homepage, and incorporating more video throughout the site.
From a backend perspective, the site’s performance and content management system had been pain points. Turner Dairy Farms needed a website backend to be clean, manageable, and easy for their team to update moving forward.
How We Did It
To bring Turner Dairy’s new website to life, we started with a deep dive, grounding ourselves in their brand, their current site, and where they wanted to grow. From that kickoff, the Agency 29 team worked side by side with the Turner’s team to map out a smarter, more intuitive site structure, working toward a faster, more functional experience that better serves their customers and showcases the strength of their brand.
We built the new site on WordPress with WooCommerce at its core, prioritizing e-commerce, mobile responsiveness, and a seamless user journey. The design focused on rich visuals, product availability, and easy-to-navigate content, with added features like an interactive store locator.
We also found balance in showcasing Turner’s wide variety of products, highlighting their dairy and iced tea, as well as their line of hard beverages with a distinctive look and feel for each.
Content was refreshed and reorganized, combining existing assets with new copy to fill gaps and boost SEO. We presented multiple design concepts for Turner Dairy to choose from, landing on a visual direction that reflected their legacy, quality, and community spirit.
Behind the scenes, we integrated a clean CMS for easy updates, optimized for search engines, and ensured accessibility compliance. We also handled testing across browsers and devices, carried over analytics tracking, and implemented smart SEO enhancements to prepare the site for launch and growth.
Lastly, we trained the Turner team to manage and update the site. Our team made sure they had the tools and support to confidently take the reins.
About the Client:
Turner Dairy Farms is a family-owned and operated creamery based just outside Pittsburgh, Pennsylvania. Since 1930, Turner’s has been committed to producing the freshest, highest-quality dairy products possible, delivered with integrity and care. Known for its award-winning milk, beloved iced tea, and strong community ties, Turner’s sources from a trusted network of local family farms and handles every step of production in-house to ensure exceptional quality from farm to fridge. Still proudly independent after more than 90 years, Turner Dairy continues to grow with purpose, innovating while staying true to its roots. Learn more at drinkturners.com.
